How Can Be Integrations Become Future of Restaurant Tech

Hospitality is not just about having a great menu, service or atmosphere. Customers expect businesses should to deliver Omni-channel experiences, with technology with a meaningful impact on each part of the customer journey.


In a recent report, 57% of consumers agree that the technology in restaurants has been improved overall experience. Operationally, this can be exceptionally demanding for businesses and creates pressure to use multiple systems at the same time. In this article we will explore the advantages of investing resources into five different types of integrated systems that will help overcome these challenges.

1)      One Hub for All

The best and reliable way is to integrate multiple software’s using a data hub. In general, your applications, such as epos system, ordering site, loyalty apps, e-marketing solutions and dashboards will keep running alongside one another. Imagine connecting the data from all of your applications through one centralised cloud.

2)      EPOS Software

EPOS (electronic point of sale) systems are the technology backbone of a hospitality business, offering a plethora of customer and transaction data to take advantage of it. Integrating the POS with different applications, like loyalty apps, will create chances to increase revenue and engage with customers using valuable data insights.

3)      Online Ordering

The recent tech trends in hospitality show an intense rise in online ordering solutions (Click and Collect, Delivery, Self Ordering Kiosks). Thinking forward EPOS companies provide built in solutions to manage restaurant ordering system. For businesses with a sophisticated menu that requires a bespoke approach.

4)      Payment

As we see more food and hospitality businesses move towards a flexible business model, the payment solutions must be able to empower dealers. Europe's largest supplier, PaymentSense, offer an integrated payment solution called Connect™ to help all business types.

Pay at Table functionality is integrated with EPOS and allows staff to print the bill for the table and split payment straight from the card reader machine without coming back to the till terminal. Self-service kiosks are also on the rise, particularly amongst the quick service (QSR) operators.

Technology like this is proven to help restaurants to turn tables up to multiple times faster, while improving consumer satisfaction and overall dining experience.

On the online, a fully integrated Payment Gateway is a must to optimise online customer purchasing experience. This is possible with genuine One-click payment integrations. Customer's Credit Card details can be saved when they put in their first order, allowing for simplified, very quick payments thereafter. Practically, a one click payment benefits both the buyer and the seller.

5)      Loyalty and Customer Engagement

Loyalty app has been developing bespoke solutions with integration in mind. Today’s consumers expect instant gratification and with functionality, such as in-app ordering, payment and pop-ups, notifications businesses can connect up to 15 times more with their customer.

Full loyalty integration with EPOS and online ordering system transforms customer transaction data into opportunities for sustained customer growth and Omni channel engagement.

Conclusion:

The above is in no way, an exhaustive list of possible integrations for hospitality technology, but instead a tester to inspire new, smarter ways to manage restaurant business operations.

While choosing your next technology partner, it’s worth asking whether they would be available to integrate with other business management software and whether they're ready to provide the API for the integration.

AUTHOR

Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.