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How To Keep your Customers Hungry With Restaurant Loyalty Programs

Restaurateurs come in all shapes and size. There is a potential pool of customers but it is only the loyal ones who are staying. Customer loyalty program is one of few things to keep your loyal customers keep coming back for more.

In fact customer loyalty programs are as old as the term "restaurant" itself but throughout the years, the strategies have changed. Today we are covering why a customer loyalty program is crucial for your restaurant and how to kick start one in the consistently changing customer landscape.

The Stepping Stone to Your Customer Loyalty program

If you really want to build customer loyalty, offering incentives to your customers is one way. Inducements that include bonuses, like free beverages are much better received.

Though discount coupons or punch cards may have worked previously, they are presently old schools strategies. Now-a-days customers want to feel special, unique and valued for their purchases, even, with regards to coffee shops. They need to get more from the brand they are going to spend their money. Restaurants everywhere should rise to these desires as 80% of your future income will come from the 20% of your existing customers!

Sounds scaring? Through loyalty programs, there are such an important number of ways your restaurant can take to dive right directly into building reciprocal loyalty with your customers.

Here are a few ways to start with your first Customer Loyalty program

#1. Emotional Affinity is the key

At the point when customers interface with a brand on an emotional level, genuine loyalty takes place. When your customers feel like they are the voice behind your brand, they sense that they "know you" on a personal level, which makes them feel great and helps foster loyalty. Keep the tone of your brand and fun; a little bit of humor never hurts.

Make your customers to perceive the tone and semantics of your restaurant, keeping the feelings consistent overall customer contact points – regardless of whether they're eating in your physical store, engaging in with your brand online, buying your product, or even if calling to reserve a table.

#2. Share Your Value

Sharing your brand values is one of the ways to find your brand a loyal brigade of foodies. The more your customers identify with your brand, the easy it is for them to choose whether their values align with your own. When your restaurant finds customers whose values match yours, they are much more likely prone to become loyal to your brand.

#3. Get Social With Your Customers

One of the perks digital age has given us is bridging the gap between the customers and our brands, on account of the rise of social media. What's more, the opportunity has already come and gone for restaurants wherever to get social with their customers. Regardless of the channel your brand likes, make sure you connect with your favorite foodies on a regular basis and be available to respond to their questions in real time.

Use social channels to share regular updates from inside your restaurant, from fun pictures to new dishes to exceptional discounts.

#4. Be Useful To Your Customers

The best way to give your customers something special is to be helpful to them and what's better than showing them how to cook! From your signature dishes to the secret ingredients you use, trust us when we state your customers are dying on to know.


Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.