How ToTurn Customer Data Into Cash With Simple Tips

Restaurant owners are always looking out for better ways to remain competitive. From store expansions to bringing their business online ordering system, they're trying hard at everything to outshine their competitors.

Listening to your customers is important in gaining the competitive edge. There's no magic to keep customers returning back. But, with customer data and some simple email marketing tools, you can do something amazing.

Let’s take a look at the 3 tips to increase your profits using customer data!

Tip #1: Build loyalty with email exclusives

Building loyalty among your restaurant's customers requires constant effort and a lot of time. So how a customer data can help ease the process? Integrated online ordering system can give you access to a downloadable list of valuable customer data. This includes email addresses, purchase history and even the quantity of orders made through your online platform. For starters, take note of your restaurants most valuable customers, (for example, top spenders).

Strengthen your brand's relationship with these customers by making email campaigns. While there are many types of email marketing campaigns, launch one which best fits your restaurants needs. You can email them promo codes, secret menus and even welcome them to small events at your restaurant!

Mailchimp can help you to send these customized emails to every one of your customers. Reaching out with your esteemed customers implies that they'll spread the message out about your restaurant online ordering platform for you. You should simply look forward to a larger number of orders and higher profits!

Tip #2: Draw in customers with drip campaigns

A drip campaign is an automated process of emailing bits of data to your potential customers over a period of time frame. These simple to-execute campaigns help you nurture and build a relationship with your customers.

When your customer database grows, you are bound to see customers who create accounts just to order from you once or never at all. How might you convert these 'ghost accounts' into customers?

Once you have mastered promotional email campaigns, you can begin experimenting drip campaigns. Take a look at using Drip to start your very own automated emailing campaign.

To engage with the exact group of customers, you'll need to take some time to look through your customer list. Choose customers who are inactive on their email addresses into the drip campaign. With each email that is automatically sent to them, the likeliness that they'll recall your brand increases. Soon enough, they may start ordering from your online platform.

Tip #3: Seal loopholes with order tracking

Providing your customers the best online experience should be your top priority. It is why continuous evaluation of your menu offerings is essential. Spotting loopholes in your system may appear to be a difficult process. However, customer data can change that. You should simply spot trends in customer behaviour. This should be possible by analyzing each customer’s order history found at the back-end of your integrated online ordering platform.

When you track customer behaviour, it will become clear to you what should be fixed. In many cases customers are not meeting your online shopping carts minimum order requirement, for example, it's probably a sign for you to change it. It might appear to be troublesome to make these changes to your online ordering platform. But, it need not be! An intuitive and user friendly platform like Takeawaygenie is a breeze for you to manage. Not just that, it's also practically easy for your online customers. This means more consumer satisfaction for them and better sales for you. Isn't that great?

Customer data is a powerful tool

Customer data makes it's easier to reach out to your customers in a focused and targeted way. Tracking this data enables you to understand your customers well and create a better online ordering experience for them. However, remember that support from your customers does not come by some coincidence. Continuously tracking your data and creating new email campaigns and soon enough, you'll bear the rewards for so much hard work!


Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.