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How You Can Increase Online Food Orders For Your Restaurant

By this point you may have inkling that the biggest weapon you have in your restaurant arsenal, apart from great food, is your site.

Your site is basic in the first tentative steps your potential customers will make in their journey to actually dining at your restaurant.

What's more, that is where things get interesting.

You have the ability as a restaurant owner, to get them directly from the get-go, by one thing – your menu. From that point it can make or break, depending upon the options you offer.

The modern day restaurant owner is now exposed to increasingly more desire, not just for brilliant value for money meal options, however in the ways by which food gets to those hungry stomachs.

Online ordering is now a highly sought after by diners, and ending up more a standard requirement for most of the customers than any time before.

It's about having options. Here and there customers need to walk through your doors and have a few hours to relax, yet sometimes they don't, or can't.

Having an online ordering option is a noteworthy when looking to increase sales.

So what can you do for your market to make sure the online orders are flowing?

Pick-Up VS Home Delivery

This can be a tricky one. Online ordering has such convenience attached to it, yet offering delivery as well as pick up certainly entices more orders.

Its acts as a further incentive for people to patron your restaurant rather than your competition, who may not offer such accessibility.

Furthermore, free delivery? A further bonus.

To App or Not To App

Is having a technology driven App for smart phone and tablet customers really important for small to medium sized restaurants?

If you solely aim to have more of a larger part, say 90%, online based ordering, or if you are a big restaurant chain, then yes, it is most likely worth seriously undertaking a specialist to create an App.

For most however, this is a 'decent to have' but an essential due to the underlying expense and continuous upkeep.

Simply saying, in any case, if this is extremely the way you want to follow, the go for it.

For the people who can manage without it, the main way to remain stay best with technology and every one of its customer’s, is to keep up your site and make sure it is smartphone and tablet friendly.

If it isn't, another person stroking a white cat and spinning their mustache is more than willing and standing ready to get your business. It's that simple.

Shout It Out Loud

For restaurants that are just beginning to dip their toe into the online ordering world, it very well may be very overwhelming.

The main concern is to remember, before all else, and through your marketing plan is to have an incredible starting launch and then keep tracking what you offer.

Overplay it, since it is a big deal.

Making the buying public aware of your online ordering capabilities is the place your involvement with social media can make its mark. The word can be spread quickly nowadays.

You would prefer not to miss out such potential activity.

Remember, in all the hurry to have your in-house people prepared as much as they can be, particularly if you are introducing online ordering first time.

You would prefer not to scare your staff with an unexpected assault.

Updating and Maintenance

This is so important, and it makes perfect sense.

This is particularly true with regards to the food service industry.

Can you manage a diner’s disgust after taking the time and effort to order, just to receive a phone call advising 'sorry, that thing is no, longer offered'.

I can hear the doors hammering now.

Payment Options

Once more, options are extremely important. If you just accept cash for orders you may be excluding a number of hungry customers, but those who don't deliver cash all the time.

There are a lot of us who live in a plastic world. Options make opportunity which thus could equate to increased revenue.

Seasonal and weather variances can prompt a wide range of interruption to bookings for the restaurant owner.

Online ordering has the ability to keep a constant flow of customers because of its ability to overcome these highs and lows of the business.

Let’s turn the tables for one second. Looking at the opposing corner, a restaurant capacity to offer online orders can influence your own people as well.


Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.