How to Build a Customer-Friendly Restaurant Online Ordering Website for Mobile

More users today use their smart phones to search for the best restaurant online ordering website to order food, regardless of whether they are going out or ordering in. This puts restaurants without mobile sites at a huge disadvantage when it comes to customer experience.


Building a mobile friendly website for your restaurant isn't difficult. In fact, you don't really need to have to make changes. You just need someone to work on the site's back-end to make it responsive and more mobile friendly.

With regards to user experience, you have to use employ different elements that make the journey on your mobile site simple as well as easy. So as to do this, focus on:

The customer’s journey

The journey plays a vital role in the bounce and exit rate of your restaurant online ordering website. The easier the journey is, the more customers will stay on your site and continue to order.

Ideally, you need to make navigation and ordering as simple as possible. You need customers to be able to find the menu and, with a couple of more clicks, be able to order anything they want. For a restaurant to improve its customer's journey, you should have:

·         A de cluttered design showing only relevant data for users.

·         Clear navigation on top with the menu for ordering as one of the clickable links.

·         Simplified ordering process: The customer should give essential data to sign up, select the items they need to order, and proceed to payment. To make it easier for repeat customers, you can have the option for them to login in and order what they want with a click of a button, like Amazon's one button checkout. Additionally, have an option for them to see what they have recently ordered so that they can arrange their favorites once more.

Integrate an ordering mechanism

The ordering mechanism of a restaurant website has two layers: the menu and the online ordering system for restaurants. Both are important. You make sure you design your menu with the goal that it can be easily read on cell phones. 70% of customers express that the ability to read a menu on a mobile phone is important in their decision to order from that website.

Since mobile screens are much smaller than a desktop screen, the menu should scale down and adapt to the screen it is being accessed on. You don't need customers need to zoom in and out to read and order from your website. This will totally ruin their experience and increases the chances of them abandoning your site.

Rather going with simply any e-commerce platform, you need one that is explicitly made for restaurants, for example, Takeawaygenie.com.

The platform is desktop and mobile friendly. It also gives you complete customization of the takeaway website design and ordering process with no coding knowledge. It ensures that the customer experience from the menu to their order completion is top notch. This will have customers returning back again and again.

Optimize your site speed

Customers are more restless today than before. 53% of cell phone customers abandon a site if it doesn't load inside 3 seconds. You would prefer not to miss out on potential customers in light of the fact that your site doesn't load on time. There are a wide range of aspects to a website that contributes to its load time. You need to keep your site as light as possible by:

·         Optimizing your images by cropping and reducing their size Embedding any video on a platform like YouTube or Vimeo.

·         Hosting videos on your site will drastically add to its size and load time.

·         Reducing the amount of JavaScript used on the site.

To see how your restaurant site fairs the extent that load time goes, you can use Page Speed Insights by Google.

Conclusion

Creating a customer friendly online ordering website is important for any restaurant. As more people use mobile phones to search for everyday solutions and also for food is a huge part of that segment. Making your site more mobile friendly isn't advanced science, so don’t wait! The success of your website depends upon it.

AUTHOR

Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.