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What Are The Advantages Of In-House Online Ordering System For Restaurants

Restaurants opting to use in-house online ordering system software through their POS system see many advantages compared with those only using a third party delivery aggregator app. These perks include the ability to collect insights about individual customers and create a customizable user experience and interface, the ability to create a customizable user experience and interface, and importantly the ability to keep all the profit from delivery meals, without any commissions paid to a third party.

If you are still not convinced, here are 7 reasons why you should set up your own online ordering system, particularly one that is integrated with your POS system.

Online Ordering Drives More Revenue

There's a reason behind why customers love online ordering or through apps. Without feeling strain to order, customers are more inclined to explore their menu options and spend more than they would. All things considered, digital orders are 23% more than non-digital orders.

With no line behind them, the pressure for your customers to make quick orders is gone, and they'll be more inclined to get that additional menu item.

Hospitality Can Extend to the Guest's Home

Restaurateurs feel that online ordering takes away the interaction between the customers and their staff, but there are many other ways to imbue your online orders with your restaurants specific brand of hospitality.

While customers won't be talking with workers via telephone, or visiting your restaurant in person, you can include customized cards to say thanks and customize your receipts to ensure your brand shines through in a delivery.

Particularly now, these little touches show your customers that you value their business, and that you'll need to see them back in the dining room when this is all over.

Orders Are More Accurate

In any restaurant, misunderstanding happen, regardless of whether an order is being taken via phone or in-person. This can result in food wastage and considerably more importantly, disappointed customers who probably won't come back.

With online orders, the customer has greater control, making everything about their order crystal clear everything's recorded as a hard copy so there's no real chances for mistakes. For customers with allergies or dietary restrictions, this is particularly important.

In-House Online Ordering Systems are Customizable

With your own online ordering system, you can make instant real time changes to your menu and design. You'll have more control over your brand, and customers will be taking a look at the site you made when they place their orders, instead of taking a look at a third party app.

Throw in some photographs of your food and whatever else you think will make your brand more appealing, and easily alter menu combinations and wait times for accurate expectations and costs.

You Keep the Profits

Unlike to a online ordering through app, hosting an online ordering system that is integrated with your restaurant's POS system means you keep all the income from each transaction. No more losing big profit percentages to the third party. Rather, paying a flat fee for this functionality allows you to plan for that cost completely.

In-House Online Ordering Systems Can Coexist with Third-Party Apps

Offering restaurant online ordering through an external source has clear advantages. In urban areas and highly saturated markets, third party delivery apps are a great way to open your business to new customers. You have to pay that customer acquisition cost on each order that they place through that site.

To support visitors who find you through an aggregator to order from your website next time, add a promotion to your print receipts or menus offering a 10% discount on their next order, when they order through your own online system. This will save both you and your customer’s money on future orders. It's a success scenario and you can still work with third party sites to get your brand to new customers.

You Can Collect Crucial Customer Data

In a business where knowing what your customers need is a great advantage, in-house online ordering is a great way to get that insight. Unlike third party online ordering sellers, in-house food ordering systems allow you to record customer data and order patterns for each transaction. Without this data, it is not possible to know who your regular online customers are and what they're ordering the most. Collecting customer data allows you to create a more customized user experience online and to market to them all the more effectively.

Online Food Ordering Systems

Now-a-days, online ordering is the great way that your customers can experience your food and hospitality. Ensure you're taking advantage of each order and that your online ordering system sets you up to make first-time customers into regulars particularly once this COVID-19 crisis is over.


Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.