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What Are The Best Practices For Mobile App Online Ordering System For Restaurants

Technology announced the introduction of Ecommerce and over the years, Ecommerce has revolutionized our way of life. Be it clothing, devices, food or anything else, technology has taken over each and every single space in our lives. With tech encroaching every single space in our lives, it wouldn't surprising that around 71% of customers order their food online with the help of their smart phones. Mobile apps have bought about an evolution to the regular food ordering process. From the solaces of your home or while at work to placing orders while going back home, you now enjoy the facility of placing orders from anyplace, anytime.

Mobile app ordering is the next thing and is here to stay. Almost every restaurant owner has seen, felt and understood the need for mobile ordering option. Mobile app ordering has turned out to be so popular, helping customers by increasing the solace of placing customized orders from any place they intend to do. It has additionally helped restaurants to use the ability of technology to gain better visibility and brand value and of course, upgrade the quality of brand awareness. Mobile app ordering system is for sure a boon for restaurant chains wherein they have helped at improving operational and functional efficiency. Regardless of everything, the number of restaurant owners who have appified their business is very less when compared to the estimated response to the mobile app ordering model.

A study conducted by a local research found that more than 60% to 65% people in the city were dependent on major online food ordering chains. So many have joined this fleet that overseeing lives without such services have become impossible for people and why not? With technology making the banalest task streamlined to the core, it isn't surprising to discover many dependents one side and individual restaurants trying to make it big in here.

You can make a customized offering for your loyalist without truly having to a common blanket position under app practices. However, purchasing a duplicate version of the important food apps won't generally help you make it big here. You should begin practicing some best strategies that will help you to present your online ordering app successfully:

1. Build a customer-centric app: Now that is the best possible thing to work. Invest your time and efforts at developing an app an online food ordering app that significantly pays focus at providing the best possible services to the customer. If you feel that a copied content is sufficient to make it big. Create a unique character for your app. Your app is your virtual self. Try not to follow band wagon concept only to lose your uniqueness. Your food enterprises deserves far beyond a clone thus opt for a custom design, rich features and much more with the goal that your targets pay focus on your brand in general.

2. Socialize: Nothing is private in this world. Everything is up there on the social media and to make it big here, there's only one mantra "Social to Connect. Friendly app endowed with features that can help its customers. Social sharing buttons are in fact clicks to popularity. The structure should be built so that the architectural design must be simple for the search engines to pick and sufficiently able to make it SEO friendly. Both the social media and the search engine optimization will help your mobile app in accepting the kind of web traffic and attention to it must receive. A quality product conceptualized by your and professional designers and developers along with an experienced SEO team can enable your business to accelerate in the right direction.

3. Begin with the fundamentals: Target your current customer base. They are the ones who need to think about the most recent development you have made for them. Talk with them, explain the features of the app, the new advanced digital menu, the simple delivery option, an online tracking system, the option to customize the order, and so on. This indirectly function as a medium of human advertising in such a case that you can able to cater to the requirements of your present customers, they will, thusly, help you receive the interest of a couple of more customers by word of mouth.

4. Target small and then go big: Focus on a limited space. That works like a charm for restaurant online food ordering apps. While taking a shot at an app, make sure you create it perfectly to cater to a niche. This will enable you to focus on a specific market and build a stable brand name and customer base. When your services touch the niche or rather if they feel sheer customer delight with your services, your app is on its ways to success.

5. Make the order process simple: Though technically savvy, most of the smart phone customers are till date stressed over the payment process and a complicated order placement will definitely instigate the app customer to quickly uninstall your app. Avoid such issues with an easy place order process and number of payment options. Make the customer feel good about making on the online payments and help them instill an un-compromised belief in you. A protected and secure payment gateway is indeed a motivating factor. E-wallets also work well in case of restaurant apps.

6. Offer Customization: Help your customer pass special guidelines by means of the app. This will further draw them into placing orders through mobile apps. Customization is, in fact a tool that bridges the customer and the restaurant, helping the customer restaurant better. You may also give options based on the past order history of the customer. Everyone loves a bit of personalization and with an easy to understand app, you can touch the sweet spot!

7. Introduce via offers: When discussing best practices, it is essential to highlight the importance of discount offers and promotion codes at the early stages of a mobile app. A discount offer incites the potential app customer to download the app and also manages to keep the interest of the customer intact with many such offers, some modified based on the customer's past order history. Referrals are also an incredible feature to add while introducing the mobile app.


Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.