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What Are The Online Options To Boost Restaurant Business During COVID-19 Pandemic?

In the hospitality business, you already know that it is a highly competitive industry. In fact, this is one of the toughest markets to sustain.



Presently if we talk about the COVID-19 pandemic and its impact on the restaurant business, it won't be wrong to say that this virus has wreaked havoc on the business that already operates on razor-slim profit margins. With the ascent of "social distancing", restaurants are ordered to either close or offer takeaway-service, causing revenue to shrink almost 80%.

But, as is said, every calamity, crisis and pandemic pistons a narrative reset changing organizations and compelling them to invent, innovate and adapt.

So what the options for restaurants that needs to drive their business through the pandemic. What they can do to keep up a consistent flow of income while maintain brand value and quality. How might they win back customer loyalty?

1. Unlimited Benefits of Online Ordering System

The post-COVID world will be a lot different than what you and I are familiar with. Dine-in just restaurants are particularly likely to be significantly affected because of the new concerns about cleanliness, personal safety and social distancing.

The business is seeing a sharp shift in how people buy food lower restaurant traffic, increased food delivery and an ascent in eating at home.

To guarantee their and their family's security, most patrons have started accepting their food online. Indeed, recent statistics show that a normal customer orders food delivery 3 to 4 times each week, compared with 1or 2 times per week in the pre-pandemic economy. This is due to spending more time at home, with their family. This has also prompted a simple reason that people are ordering for themselves, but for the entire family.

In these hard times, restaurants are weathering the storm by moving their businesses online and as it should be. All pointers highlight the need of online deliveries for restaurants both during and after COVID-19.

2. Spend more on Instagram ads

Instagram posts and ads are an extraordinary way to speak with your customers and stay connected with them during hard times. But, why only Instagram?

Food enthusiast spends a substantial amount of time each day browsing the feeds from their preferred restaurants. The most trending restaurants on Instagram constantly speak with their customers about their services and new menu.

But, the post-COVID period would expect you to RESET your Instagram system! Along with posting visually appealing pictures of the cooking served, you should also promote "behind the scenes" videos of your kitchen and delivery operations to bring out customers trust in your brand.

Send welcome signals with a uninhibited kitchen view. Tell your customers that you and your staff are taking all the important precautions while preparing their food. That their health and safety are your first concern.

Also, whatever you post on your Instagram, remember to promote it. It is important to exploit all entry points of the digital world as you enter the New Normal. Effectively completed promotions will allow you to reach even those who are yet to find your brand.

3. Have an extraordinary spotlight on your meal kits

Families are currently spending time together. They are eating not one, however all meals together. Also, 1 in each 6 meals is getting ordered online for doorstep delivery, takeaway, or curbside pickup. You would truly prefer not to miss this opportunity for business development.

One of the best ways to pull in existing and also new customers to your new age, the digitized restaurant is to offer meal kits, suitable for a group of four, six, and eight. This well known marketing way never fails to generate high cart value sales.

4. Gift vouchers and promotional merchandise to include an extra income stream

Keep incomes rolling in by selling special merchandise and gift certificates to balance lost revenue following the outbreak.

For restaurant proprietors confronting massive losses in sales, such strategies could bring immediate help in a depressed economy.

But, if you are searching for long term haul, selling stock is a safer secure source of income than gift vouchers.

5. Update your Google My Business page

It's nothing unexpected that Google search terms related with food delivery, online ordering, delivery, takeaway restaurant, have increased exponentially since this episode brought the social screens clanking down.

Many restaurants are considering how they can improve their Google My Business page to increase visibility in search feeds.

Luckily, Google has recently delivered a significant update that allows nearby restaurants to promote GMB profile for relevant search terms like "drive-through", "takeout'', "online ordering", and "food delivery".

Further to this, Google revealed another COVID-19 post type to help restaurants with sharing data about store hours, menu items and safety precautions they're accepting, for example, every day temperature checks, chefs wearing masks while preparing food, and tamper-proof packaging.

While optimising your business listing specific to COVID-19, it's also essential to guarantee you have all the nuts and bolts of your Google My Business profile set up. This will increase the visibility and the discoverability of the restaurant, grabbing the attention of local customers hovering online.

AUTHOR

Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.