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What Are The Pros And Cons Of Online Ordering System For Business

The first food order and delivery system started during World War-II when women volunteers delivered warm, pre-cooked food to the people affected by war. This idea spread over and went through a lot of changes and developments to reach the form which is done today through apps. Presently anyone who can afford the cost of a smartphone or a tablet can order food online.


As per a report given by NRA a year ago states that 74-75% of millennials choose to order food online. With this drastic change in the dietary habits and the quick rise of technology is changing the food market quickly. This supposed digitalization of food delivery enables quick delivery of takeout food with less human interaction. If you are thinking to start your very own portal you should know about the Pros and Cons of an online ordering system for business.

Pros

Efficient Food delivery process

Having online food ordering system is beneficial for both the customer and the restaurant. The restaurant employees can increase their efficiency by preparing up the ordered food in advance. Though when ordering food directly from the venue or restaurant the chefs would need to rush in preparing meals and this may be lead to unwanted mistakes. For the customers, on other hand, a lot of valuable time is saved and they can use this opportunity to achieve something productive. In a restaurant or at the store they may need to do an actual reservation or end up holding up in the queue. Whichever way client’s valuable time is lost.

Revamp revenue model

If your online delivery system for your restaurant is proficient then it could lead to increase in profits since more number of customers would prefer to place orders online instead of travelling out to the restaurant. This system is especially helpful during ends of the week or pinnacle hours when reservation fails.

Access to a wider market

Having a robust online presence can help you to revitalize your business process and you can be able to access a large customer base, this includes successful promotion of your services, your menu and if you are offering any discounts or offers on specific products. Even if the restaurant isn't open 24/7, it's services and products are available to customers throughout the day and thereby getting access to a range of customers.

Breaking the weather barrier

Implementing an online delivery system for your restaurant will help you in keeping the business sail steady even when the climatic conditions are poor. During times of extreme rain and summer, restaurants have recorded a dip in complete number guests and in sales. With the assistance of online ordering and delivery system, customers can dine in the comfort of their own home. In spite of the fact that your restaurant will look empty during these outrageous climatic conditions, your online delivery system will guarantee that your order per sales doesn't drop down.

Connecting with Customers Digitally

Through an online food ordering and delivery system one can create a complete database of the customers. This will help you in identifying recurring customers, their preferences and repeat orders. The majority of the food ordering apps, save your history, in this manner ordering your favorite cuisines will be a lot easier. Customer engagement activities will also help you to get the valuable feedback and helps to improve the quality of your service. You can also advice the customer about certain offers by sending notifications in the form of push messages.

Cons

Potential Delays

Ordering online isn't a time saving process. Coincidentally, there will be other customers who might have ordered online, hence there will be delays. Other factors which can delay the food delivery process are a lack of delivery personnel, traffic fluctuations particular regions. Delays can harm the brand reputation and can contribute negative feedback.

Additional Labor Costs

Home delivery services will require additional labor and more supervision which is cumulative of the overall work costs. If you are not dependent on a third party delivery service operators you will require vehicles and have to hold with the incurring costs of maintenance.

Food quality can be compromised

Due to the steady never ending of online orders questions of food quality always exists. Regardless of cautious packing, one can't see the quality of the food packed inside. To make things complicated a few restaurants don't offer same quality of food mentioned in their menus.

Expensive Delivery Charges

Most of the restaurants favor differential pricing because of the additional costs incurred due to the delivery of food to your doorstep. Certain restaurants have set a minimum price order for home deliveries which could possibly be great with the restaurant budget.

Final Words

With the development in technology, the food and the restaurant businesses are also getting a major face lift. The online food ordering and delivery system is still a rising concept and has a great potential for growth and expansion. If you are lacking ideas or have time constraints you can attempt clone scripts of other portals which are available in the market. Clone scripts will encourage customization and will enable you to safeguard your brand image. Having an online food delivery system is a must in the present customer driven economy and if you are taking a look at long term profitability its better you develop your presence online.

AUTHOR

Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.