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What Is The Need Of A Custom Website For A Restaurant

As a restaurant or takeaway owner, you may feel overwhelmed by the thought of creating a site and having an online ordering system for a restaurant to accept online orders. So you settle for nearness on third party aggregator websites. The issue with these platforms is they're not keen on promoting you in particular. Your restaurant is competing with all the others, without the opportunity to stand out.


Building a custom site for your restaurant allows you to take control and promote your own business. It's a must if you want to benefit as much as possible of customers searching online. Also, it's far quicker, easier and less expensive to set up than you most likely think. Let’s have a look at why building a custom website is important for your restaurant.

What Is The Need of Having a Website for Your Restaurant?

1. Stand out from the competition

Building a custom site for a restaurant help you to paint a vivid picture and convey a compelling story to entice customers and keep them returning. A multi-page site offers more data to customers.

Instead of simply having a list of menu items, you can have an about page, advertise for work opportunities or have a news page to keep customers updated. This helps you to showcase your uniqueness and also gives you full control of the branding. On restaurant aggregator websites, the profiles look similar. With your own site, you can customize the look of your restaurant so it stands apart from the crowd.

2. Completely Use Your Google My Business Listing

Even when you build a custom site for a restaurant, the primary thing searchers often find when looking for you is your Google My Business listing. This is Google's listing for your restaurant that show at the top of the search engine results.

Your Google My Business listing can be an extraordinary driver of traffic to your site so it should also be optimised with your targeted keywords and you have to ensure all the data recorded is kept up-to-date with the latest and accurate.

3. Own Online Ordering For Your Restaurant

Another advantage of having a site for restaurant is you can use your site to direct traffic to various areas of the business such as your delivery system. By including online ordering system for the site, customized to your restaurant, you take responsibility for this process and avoid the expensive charges and generic look of third party ordering websites.

Offering a reliable online ordering experience is growing. More number of customers expects a delivery option and in case if you are not offering it, or your service is hard to locate, they will look for an alternative.

4. Use Your Website's Analytics To Optimize and Improve

Having control over your restaurant site comes with the benefits of owning the data. With Takeaway Genie dashboard, you can see exactly how many orders are coming through and where they're coming from. You can review orders and manage deliveries. You can also measure business performance after some time, allowing you to recognize trends and find out trends for growth. All of the data is displayed clearly in detailed reports and graphs, with options to help you dig further.

5. Drive Offline Business Online

Another advantage of creating a custom site for a restaurant is to optimize your marketing channels. It's vital to present a coherent brand to customers both online and offline. It makes your restaurant more memorable, helping customers to remember it and improving customer service.

There are many ways to leverage your brick and mortar customers, including branded stickers for your shop window, flyers and promotions via social media. Why not run a promotion by means of an in-store flyer that offers a list for online orders? Give the flyers out to your in-store customers to make them aware of your site and online ordering system.

The important thing is to make it simple for them to find your site on these promotional materials and to show reliable marking across all of your channels.

Building A Custom Site For A Restaurant Is Easier

With regards to building a site for a restaurant, you may have nightmare visions of starting from scratch and enlisting costly developers. In any case, making a custom restaurant site is simple and less expensive than you expect.

Takeaway Genie helps you to create a branded and customised multi-page site, with a completely integrated online ordering system, in minutes, and you can start without paying a penny.

The platform is built to be quickly tweaked and optimised to your restaurants needs. You should simply do a sign up to have a great website.

AUTHOR

Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.