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Why Customer Should Order Food Through Restaurant Online Ordering system?

Online ordering system and delivery are convenient that more number of people can order online in a few clicks, having meals delivered to their door. As per banking analysts delivery will grow by 2022. According to a report online orders comprise more than half of all deliveries, with millennials and the age groupp between 35-44 are leading among diners who are taking advantage of restaurant food ordering system through website and apps.

Online Ordering System for Your Restaurant

Although most of the restaurants accept telephone orders, it's a smart thought to have an alternate ordering method so people won't get a bustling signal or wait on hold for a long time. Online ordering system also means the telephone won't ring as regularly, taking staff from various tasks and making the atmosphere more pleasant for dine in customers.

Ordering food online allows diners to enter their orders online through the restaurant website or app and assign whether it's for pickup, delivery, or dine in. Online ordering also allows customers to pay with a card before the order is prepared and it streamlines the workflow by sending orders directly to the kitchen. Implementing an online ordering system means a better customer service for patrons and allows you to gather their contact data for future marketing efforts.

Online ordering is a great way to support revenue and draw in new customers. The increase of delivery services are making it easier than before for restaurants to introduce ordering food online. If you haven't have an online ordering then there are 3 reasons why your customer should have the option to click and eat:

1. Increase Sales and Bigger Orders

Restaurants having online ordering increase their takeout revenue on an avarage by 30% , including online ordering and delivery generates an extra income stream without affecting your dine in customers.

Online Ordering allows bigger orders by giving customers additional time to look through the menu and find new items they might like to try. Diners are responsible of the ordering process and they can take as much time reading the menu without feeling rushed, safely process their payments, and never get a busy signal.

2. Improved Order Accuracy

Taking telephone orders means a staff must be able to clearly hear the customer over the telephone, accurately and clearly record an order and then input it into the EPOS system. A few times the employee may not hear the order properly or commit mistakes while entering it into the POS terminal. Removing these means less opportunity for mistakes and a reduce in the measure of time and resources wasted remaking orders prepared mistakenly.

3. Expand Your Customer Base

Most of your customers will search out restaurants with online food ordering, so it's important to have each option available telephone, online ordering app. As per a survey, 61% of people said they like delivery and takeout options for table service restaurants. The analysts reported that online ordering is outpacing dine in patrons by 300%. If that reservations at your restaurant are difficult to get, or there are just a couple of tables, online ordering makes it easy for people to fulfill their craving or try it just because quickly and without any problem.

Restaurants are preparing more meals for take-out than they are serving to on-premises customers, so make sure they can put in their orders using the technology they need. Online ordering is the way to attracting new customers and increasing revenue.


Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.